Das Kuvert - advertising to look forward to

Our “Kuvert” advertising sleeve gives your advertising the reach it deserves! Over 3 million Austrian households* – around 3.3 million readers** – are reached directly in their letterbox twice a week. “Kuvert” advertising sleeve is more than just an advertising carrier – it is a stand-alone advertising medium of Austrian Post, distributed together with high-reach leaflets to households across Austria. It combines current offers and exclusive discounts with editorial content such as prize draws, recipes, puzzles and practical everyday tips.

This blend of information and entertainment makes “Kuvert” advertising sleeve a valued companion that helps consumers save money. New editorial formats, a diverse media mix and high practical value create a well-rounded concept and increase reading time. “Kuvert” advertising sleeve offers the ideal solution for your advertising.

The benefits of “Kuvert” advertising sleeve

With a reach of 44.9 percent, “Kuvert” advertising sleeve continues to rank among Austria’s strongest and most popular print advertising media. It offers a wide range of advantages that make your advertising highly effective.

All benefits at a glance:

• High level of awareness (89.7%)
• Wide reach (44.9%)
• Delivered twice a week directly to letterboxes
• Tailored solutions in a diverse advertising medium
• Practical, well-rounded content

GROWING AWARENESS – NOW AT 89.7%

Reach that delivers! The latest CAWI Print Reach Study 2025 by GfK Austria and TMC (The Media Consultants) once again confirms the success of Austrian Post’s advertising medium “Kuvert”.

With a reach of 44.9 per cent per issue, “Das Kuvert” reaches around 3.3 million readers nationwide – an impressive figure, further reinforced by its increased awareness level of 89.7 percent (2024: 88.3 per cent).

The medium is particularly popular among women, where reach has grown to 47 percent (2024: 46.2 per cent). “Das Kuvert” has also expanded its reach among the broadest audience (WLK), now reaching 66.8 percent or 4.88 million people – an increase of 200,000 compared with the previous year.

Reach among household decision-makers is now 49.5 percent (2024: 48.2 per cent), while in Vienna a slight increase to 39.8 percent was recorded.

The most dynamic growth is in the young target group of 20- to 29-year-olds: in this segment, reach rose significantly to 34.5 percent (2024: 31 percent).

ADVERTISING THAT HITS HOME – RIGHT IN CONSUMERS’ DAILY LIVES

Our “Kuvert” advertising sleeve brings advertising where it works best: directly into consumers’ hands at home – where purchasing decisions are made. Attention-grabbing cover placements, premium tip-on cards and adverts packed with attractive offers and promotions support readers in saving money and making smart purchasing choices. For businesses, “Kuvert” advertising sleeve offers a modern platform to present their messages with visibility and impact. The trust shown by readers once again proves: advertising in “Kuvert” advertising sleeve works.

CERTIFIED WITH THE AUSTRIAN ECO-LABEL

To support Austrian Post’s sustainability goals, “Kuvert” advertising sleeve has carried the Austrian Eco-Label since September 2022, in addition to FSC certification for recycled paper. “Kuvert” advertising sleeve is produced in line with the Austrian Eco-Label guidelines, which include the use of recycled paper and compliance with environmental standards.

Advertising in “Kuvert” made easy

1. Get in touch and request a quote: by phone or email at sales.kuvert@post.at (e.g., for a full-page advert).
2. Receive your offer.
3. Book and confirm your advert or TOC.

Leaflets via "Kuvert"

Would you like to include a leaflet in this well-established advertising channel? If the answer is yes, Info.Post Collect is what you need.

More information about our services:

• Delivery in the "Kuvert" advertising medium that offers a high reach
• Pre-determined delivery days, twice a week
• Little pre-posting preparation required
• Additional reach with digital placement

Please direct inquiries about bookings in Kuvert to the following address or e-mail:

Österreichische Post AG
Werbepost Cover
Rochusplatz 1
1030 Vienna 
E-mail: sales.kuvert@post.at

All relevant information is available under “GTC Info.Post Collect” and “GTC – KUVERT”.

*According to a survey by Austrian Post
** CAWI Print 2025, 4,250 online interviews, ages 14 to 79, GfK Austria, 20 April to 17 June 2025, LPA/RPI (readers per issue) = medium’s reach. Broadest audience (WLK) = read/browsed one issue in 6 weeks