Geomarketing consulting: discover and unleash hidden market potential

Would you like to optimise your marketing strategy so that your advertising activities precisely match your target audience? Uncertainties regarding your market and clients will become a thing of the past. With Austrian Post's geomarketing consulting services, discover tailor-made solutions and learn in which regions you can unlock your full potential!

What is geomarketing? A brief introduction 

Geomarketing is the key to a targeted marketing approach. It combines geographical data with market data to provide you with an in-depth understanding of your target market.

Our approach to geomarketing consulting focuses on identifying regions with high market potential and placing your advertisements effectively. Approximately 80% of business data have a geographical reference, which we use to link internal data with external market data. This combination forms the basis for our in-depth analyses.

Use our precise analysis results as a dynamic compass for your marketing and sales strategies. They offer a solid decision-making basis to optimise your marketing and sales activities and achieve targeted success. 

Your benefits with geomarketing consulting

• Geomarketing analyses as a basis for data-driven & fact-based decisions
• Maximization of the success rate of marketing and sales
• Conservation of the advertising budget
• Clear presentation of complex relationships in the form of maps
• Anonymized and data protection-compliant analysis of customer data
• New information through the linking of different data
  
  
  
  

Tailor-made solutions: our comprehensive geomarketing services portfolio

Our geomarketing services provide you with a reliable basis for decision-making – whether you want to know where your customers are, how big your market is, or which regions still offer potential. We offer two service packages for this purpose:

Standard analyses with a fixed scope and price
Application analyses with individual consulting and variable modules

Standard analyses – fast, clear, comparable

Ideal for anyone looking for answers to basic questions and needing reliable results quickly. You receive fixed evaluations at a flat rate – depending on the option you choose:

1. Target group analysis
who belongs to my target group? We analyze demographic characteristics, interests, and other characteristics – so you can understand exactly who is part of your target group.

2. Potential analysis
How large is my target group? We show you the size of your target group so that you can plan based on data.

3. Customer analysis
Where is my target group located? We visualize your existing customer data on a map – for a clear, geographical picture of your target group.

Application analyses – individual, strategic, versatile

If you want to know more than just the standard values – and want to derive direct actions from them. The application analyses start with a personal consultation and are individually tailored to your questions:

1. Market penetration analysis
Where is there still untapped potential? We compare existing market potential with your current market share – and identify regions with room for improvement.

2. Catchment area analysis
How high is the potential of my locations? We analyze which locations offer you the best opportunities and how high your current market share is.

3. Advertising target area analysis
Where is a marketing or sales campaign most worthwhile? We show you where you should start in order to get the most out of your advertising or sales budget.

Application analyses always begin with a non-binding initial consultation. Once your goals have been defined, we help you flexibly select the right modules for your strategy:

Ready to take your marketing to the next level?

Use our geomarketing consulting services to discover your market potential! Schedule a personal consulting session with our geomarketing experts today!

Price list and product sheet for download